Ideation // Packaging // Marketing Collateral
Pure IGF and Pure Factors are natural supplements with Deer Velvet Antler at their core. Now I am not trying to sell you on this stuff, I'm just letting you know what the product is.... but I digress. This was a complete rebranding and packaging project to revitalize dated packaging and messaging. Their products became very popular with athletes which helps explain the strong design focus on strength, performance, and recovery. These products carry a high retail price, therefor the packaging and brand need to reflect that. For example, gold and silver foil was used on the box designs to assist with its perceived value.
In-store poster and display header design.